TV Review: “Superstore”- On Its Way

Written by Michelle Young March 01, 2016

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There is something admirable about a show that’s able to finishing strong. Despite its inconstancy, “Superstore” manages to come off pretty charming by the end. Without that last push, I wouldn’t have wanted to give much more of my attention to this new sitcom.

“Superstore” tells the daily mishaps and struggles of the rag-tag group of employees at the Cloud 9 superstore in St. Louis, Missouri. Main characters Amy (America Ferrera) and Jonah (Ben Feldmen) are constantly at odds with each other (Amy is a pragmatist and Ben is an idealist), but are united in the feeling that they are above their retail jobs. There is also Glenn (Mark McKinney), the dim-witted manger; Dina (Lauren Ash), the brash assistant manager; Cheyenne (Nicole Bloom), a pregnant teen associate; Mateo (Nico Santos), a brown-nosing new hire; and Garrett (Colton Dunn), an apathetic employee who is often the unexpected voice of reason.

“Tomorrow is gonna be just like today, and I know that because today is just like yesterday.”

Amy was the strongest aspect of “Superstore”. She’s just the right combination of reliability and comedy that can hold up to leading a show. The repartee between her and Jonah was also really great, even though at times it was somewhat exhausting. They do give off a little bit of the “Jim and Pam” kind of vibe. My least favourite character was Dina. She felt a little too much like a carbon copy of Melissa McCarthy in “Bridesmaids”, which is pretty overdone and uninspired at this point.

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The first episode gave me the impression that “Superstore” was pretty eager to incorporate some of the issue and realities of actually working in a banal retail environment, a comedy formula that worked wonders for “The Office”. However, as the season progressed, that mission seemed to fade to the back a little and episodic hi-jinks took over as the main attraction. This is perhaps what made the middle of the season feel the weakest to me in terms of originality and humour. Towards the end, though, “Superstore” seemed to fall in stride and really found its tone of voice. The last episode in particular was by far my favourite, tackling the issue of paid maternity leave and employment rights in a way that was funny and smart, all while setting themselves up really well for their next season.

“I’m a Christian too, but in these four walls, my bible is the employee code of conduct.”

This is some caution optimism, though, because I seriously doubt the show’s longevity. Unless “Superstore” can build on what it had going in the end, I feel like it will more than likely just fall back into the same, somewhat bland “day-by-day” structure that it stuck to for too long.

My Rating: 6.5/10

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